Hey, my name is Jeremy Noronha and I do a lot of different things on the internet. I’m the head of SEO at Foundr Magazine, previously I used to run a fairly popular travel blog called “Think Travel Lift Grow”, which is now rebranded to my new site at JeremyNoronha.com.
How did you get started? And how can others do the same?
After dropping out of college in Goa, India, I learnt to build WordPress websites by watching YouTube videos and actually starting my own blog. Then I began traveling the world building websites for cafes, hotels etc. In the background I built my blog and business. My advice is to just start doing something that you interested in (you don’t have to be *passionate* about it), get good at it and start solving real business problems with your skills.
What went into building your business? How did you come up with the idea?
In the process of building websites I learnt that I liked the marketing aspect especially the “SEO/inbound” side of marketing so I invested the time to learn how to be better at SEO. Which then led me to grow my blog even further thanks to SEO and I later got into SEO consulting as well.
Let’s talk about revenue streams! How do you make money?
My revenue is mainly split between active, and semi-passive. I wasn’t a fan of advertising so I make the majority of the money from my blogs from affiliate marketing where in I recommend products that I use. My active sources of income is mainly my SEO consulting business.
How have you grown your revenue?
Focused on one single revenue stream at a time. I try not to ever be working on more than one project at any point of time so I can give it my entire attention.
How do you promote your business?
Being a Seo consultant, I guess I would say SEO 😉, but in reality it’s much more than that. My view on marketing is pretty simple, “if you want people to talk about you/it, do/create something worth talking about”. I also am a big fan of the Pareto principal (aka 80/20 rule) and I focus mainly on the 20% of things that pushes the business forward and ignore the rest.
What strategies do you use to grow your traffic and followers?
Focusing on my relationships. Having the right relationships makes everything easier. Going out there and forming genuine relationships with the people in the niche/industry you work in is irreplaceable. There’s no tactic or hack that will ever replace that. Don’t “network”, form actual relationships.
What platforms, tools and Ad networks do you use for your business?
I mainly work on or with self hosted WordPress websites. For SEO SEMrush would be my favorite tool. Not a really big fan of Ads so I don’t use any Ad networks.
To what do you attribute your success? Have you found anything particularly helpful or advantageous?
I basically have an attitude of just disregarding the opinions of people who tell me that I can’t do something. It something gets me in trouble but its always been a net win in life and business.
What are the biggest challenges you’ve faced and how did you overcome them?
Growing up in India, there tends to be a bit of cultural risk aversion so when I started going against that, it was a challenge.
When everyone’s a doctor or an engineer, the travel blogger is the crazy guy. 🤔
Especially cause I dropped out at 18 years old and left home to travel the world. The way I looked at it, I’ve got just this one life on this earth and it’s up to me to make the most out of it. If I spend my life waiting for everyone’s approval before I do something I’m probably going to end up dead.
What is the greatest high you had owning your own business?
The freedom to design the life I want, I’ve spent the past 2.5 years traveling the world, working from my laptop. During which I climped the world’s 3rd highest mountain pass, met the Dalai Lama, swam with manta rays, saw komodo dragons and so so many cool experiences. The freedom aspect of it is what drives me the most.
How did you earn your first dollar online? Do you still remember?
I remember this very clearly. When I started blogging, I added Google Adsense to my site and earned about 82 cents on my first week. I never actually got it cause I stopped using Adsense after that, but those 82 cents made me realize that it’s actually possible to make money online and it wasn’t just a dream. Whenever I’m down I can always open my Adsense account and go back to the start of 2016 and looking at those 82 cents reminds me to keep going.
What are your future plans and goals?
With my new site at JeremyNoronha.com I’m hoping to share a lot of practical advice that I’m often asked. I mainly hope to help people on a path similar to mine and share the things that worked and the things that didn’t. The ups and the downs.
If you had one piece of advice to someone just starting out, what would it be?
Focus on your skills, get really go at it. Read “So good there can’t ignore you” by Carl Newport. Also stop letting other people’s opinion about you hold you back. Believe in yourself even when no one else does, that’ll make all the difference.
Where can we go to learn more about you and your business?