What is Google Adsense?

Google AdSense is one of the biggest and arguably the most popular display advertising network. Its services allow publishers to monetize standard display ads, mobile and video, and search results as well.

AdSense is a contextual ad network that displays ads according to their contents; this means that when you have a post about web hosting on your blog, you are likely to see AdSense ads relating to hosting or domains, thus when people click on the displayed ads, Google pays you a specific sum in return.

AdSense also displays ads through the cookie method. With the use of cookies, AdSense analyses a user’s search history and display targeted ads which convert better. AdSense acts like your ad broker. With this platform, you don’t need to negotiate prices or find appropriate advertisers; Google does that for you! This gives you ample opportunity to create quality contents and publicize your website.

Furthermore, AdSense ads are highly unobtrusive to render online users with the most enjoyable experience. Consequently, this puts Google AdSense in front by providing a better user experience. It is part of AdSense’s scheme to make sure that readers see targeted ads, this guarantees you more clicks needed to get you higher payouts than you will with any other ad network.

Signing up for Google AdSense is absolutely free and its application process is straightforward. AdSense also integrates with other Google products (such as DFP or Youtube) and generally pays publishers monthly for the revenue generated the previous month.

Google Adsense Featured Video


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